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This week in VR Sport: The NBA introduces AR and Running in 360

Welcome to the weekend, time for relaxing, gardening and looking at what has happened in the world of virtual reality (VR) and sports over the past week. This week basketball and athletics get to take centre stage – or centre court, as the case may be.

Cleveland Cavaliers Basketball Team Lets Audience Participate in the Game Through AR

The Cleveland Cavaliers have introduced a new augmented reality (AR) mobile app which allows members of the audience to practice shooting virtual hoops during the 2017 NBA playoff games.

The app is titled ‘Deep in the Q’ and is available on iOS and Android. Fans who attend Cavaliers games are encourages to hold up their phones and point the camera at the scoreboard, then a virtual basketball hoop will appear, allowing fans to attempt to shoot basketballs into the hoop.

The app was created by YinzCam, which runs the official apps for many NBA teams. Fans who prefer to stay at home and watch the game on TV are not left out, though, as by pointing their phone camera at selected signs for app sponsors Bud Light, they will also be able to play and load their high scores to the online leader board.

“I can’t say enough about the respect that I have for YinzCam and the value that I see in our partnership,” said Mike Conley, the Cavs’ VP of Digital. “As an organization, we are always looking to create unique experiences for our fans and our sponsors, and YinzCam is always up for innovating and collaborating. We are truly partners in the process of bringing this to life.”

“Working with Mike Conley and the Cavaliers is a source of inspiration to us because they push the envelope in technology, and are constantly thinking about the next new mobile and digital experience to delight their fans,” added Priya Narasimhan, the CEO and Founder of YinzCam. “Working with the Cavs, we were able to bring to life the idea of a communal interactive basketball game played by fans competing against each other by simply holding up their phones to view the in-arena scoreboard and then shooting basketballs into a virtual AR hoop in real-time. It doesn’t get any better for us than launching this new product for the Cavs just in time for the 2017 NBA playoffs.”

Crescent City Classic 10k Race Gets 360-degree Video

The Crescent City Classic is an annual 10-kilometre race held in New Orleans. The first race was held back in 1979 and it has been run every year since then, featuring runners from all over the world. The route starts out by the Superdome and follows city streets until finally reaching the City Park and the finish line.

For the race this year, held on 15th April, 2017, a 360-degree video covering the route from Esplanade Avenue up until the finish line was captured, showing just over a minute of the race as it ends.

The end of the race as the first few runners cross the finish line has traditionally meant the start of the Crescent City Festival, which includes a concert, food and drink and is held in the City Park where the race finish line is.

You can watch the short video below.

VRFocus will bring you more This Week in VR Sport next Saturday. Keep checking the site until then for more VR and AR content. Source:

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Have You Seen the New Home Page for Google Analytics?

Have You Met the New Home Page for Google Analytics?

Google (NASDAQ:GOOGL) has a new home landing page for its popular analytics service. The page features clear data sets and simplified language, generally making it easier for anyone to navigate and understand.

“We’re introducing additional enhancements designed to help you make better data-driven decisions based on a deeper understanding of your users,” Google Analytics product manager Ajay Nainani wrote in an official post on the Google Analytics Solutions blog.

New Home Page for Google Analytics

You will be able to see the new page when you log in. The page shows curated sets of data with reports on devices used to visit your website, user location, traffic sources and real-time data among others.

The new report interface will replace the Audience Overview report, which focuses on metrics such as pages per visit, page views, sessions, unique users and so on. However, you will be glad to note that the report won’t completely disappear as you will still be able to access it by clicking the Audience tab in the analytics menu.

Besides the new home page, you should also expect to see all of the latest Google Analytics enhancements on the new “Discover” Page. This new section will include offers, products and other features you might find useful as you engage with your Google Analytics account. They could include helpful tools like Custom Alerts, products like Google Optimize, tools like the Google Analytics mobile app or useful educational materials from the Analytics Academy.

Google has in the recent past been trying to make the service more user friendly. Last year the company launched a fully redesigned mobile app for better insights on the go and later followed it up with automated insights in the mobile app. Google also most recently simplified the service’s web UI.

Google says new features will begin rolling out over the next few weeks.

Image: Google

This article, "Have You Seen the New Home Page for Google Analytics?" was first published on Small Business Trends Source:

Palmer Luckey Returns to Social Media; Reveals RPG Videogame Development

It’s been a rough few months for Oculus Rift creator Palmer Luckey. Having suffered a backlash to the public outing of his support for Nimble America – an initiative that backed Donald Trump’s presidential election campaign by way of memes and similar internet-style advertising – and faced a court order for a considerable amount of finance owed to Zenimax Media, Luckey eventually left Oculus VR, the company he co-founded. However, after several months of silence, the keenly outspoken entrepreneur is back on social media.

Luckey took to both Twitter and Reddit earlier this week, beginning by tweeting about Sword Art Online and creating a Reddit post entitled ‘im back’. It started off innocently enough, but of course people soon started asking questions.

On the matter of Nimble America, Luckey stated: “Some people want founders to keep their politics private and away from their business, others think they should do everything out in the open in a vocal way. You can’t make everyone happy, and there are good arguments on both sides , but it is clear that people who happen to align with opinions held by the majority of the media come out ahead either way.

“When a transsexual teenager with bigoted helicopter parents makes anonymous posts on a local support forum, is it because he feels it is wrong? How about fans of Bernie Sanders in the deep south who want to support their candidate of choice without alienating customers and employees who support Hillary Clinton or Donald Trump? Whistleblowers in general? Those are not perfect comparisons, obviously, but it shows that there are plenty of reasons to do something anonymously in good faith. If you want to take issue with the actions themselves, fine, but trying to stay out of the political spotlight should not be condemned.”

Palmer Luckey, Founder at OculusAt the time of publishing, Luckey is yet to comment on either the Zenimax Media lawsuit or his departure from Oculus VR. However, those less interested in political agendas and more concerned with the progression of virtual reality (VR) as a medium will be keen to hear that Luckey is still invested in the technology. When asked about the potential of bringing a role-playing game (RPG) to VR, Luckey stated: “Already on it, among other things.”

Whether or not this is Luckey directly involved in the development of a new videogame experience or simply funding a project is not currently known. Of course, VRFocus will keep you updated with any further developments on this potential VR RPG. Source:

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