Category Archives: Analytics

Why You Shouldn’t Slog Through Books

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Our system for reading 25 pages a day has been adopted by many of our readers and members of the learning community to great success. A couple points have been misinterpreted, though, so we want to clear them up.

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Reading is a way to open windows into other worlds that cross time and disciplines. While most of us don’t have the time to read a whole book in one sitting, we do have the time to read 25 pages a day (here are some ways you can find time to read). Reading the right books, even if it’s a few pages a day, is one of the best ways to ensure that you go to bed a little smarter than you woke up.

Twenty-five pages a day doesn’t sound like much, but this commitment adds up over time. Let’s say that two days out of each month, you probably won’t have time to read. Plus Christmas. That gives you 340 days a year of solid reading time. If you read 25 pages a day for 340 days, that’s 8,500 pages. 8,500. What I have also found is that when I commit to a minimum of 25 pages, I almost always read more. So let’s call the 8,500 pages 10,000. (I only need to extend the daily 25 pages into 30 to get there.)

With 10,000 pages a year, at a general pace of 25/day, what can we get done?

Well, The Power Broker is 1,100 pages. The four LBJ books written by Robert Caro are collectively 3,552 pages. Tolstoy’s two masterpieces — War and Peace, and Anna Karenina — come in at a combined 2,160. Gibbon’s The Decline and Fall of the Roman Empire is six volumes and runs to about 3,660 pages. That’s 10,472 pages.

That means, in about one year, at a modest pace of 25 pages a day, you’d have knocked out 13 masterful works and learned an enormous amount about the history of the world. In one year!

That leaves the following year to read Shirer’s Rise and Fall of the Third Reich (1,280), Carl Sandburg’s Six Volumes on Lincoln (2,000?), Adam Smith’s Wealth of Nations unabridged (1,200), and Boswell’s Johnson (1,300), with plenty of pages left to read something else.

This is how the great works get read: day by day, 25 pages at a time. No excuses.

We hold to this advice today. But there are two areas that have been misinterpreted over the past year, so let’s clarify them and make sure everyone is set on the right course.

Twenty-Five Pages a Day: Minimum, Not Maximum!

Our friend Ryan Holiday had an interesting retort to our piece, saying that while he agreed with it, he found it impractical in his own life.

Farnam Street had a post recently talking about how the way to get through big books is 25 pages a day. I don’t totally disagree with that, I’ve just found that style is nice in theory but less effective in practice. Really, it’s about whether you can go through large blocks of time at this thing, concerted but sustained blocks of effort—almost like a fartlek workout. Because broken up into too many pieces, you’ll miss the whole point of the book, like the proverbial blind man touching an elephant. Those who conquer long books know that it’s not a matter of reading some pages before you fall asleep but rather, canceling your plans for the night and staying in to read instead.

I suspect that our disagreement is one of degree and perhaps misinterpretation. We totally agree on the point of reading in long, sustained blocks. That’s exactly how we read ourselves!

The point of assigning yourself a certain amount of reading every day is to create a deeply held habit. The 25-pages-a-day thing is a habit-former! For those of us who already have a strong reading habit, it’s not altogether necessary. I love reading, so I no longer need to force myself to read.

But many people dream of it rather than doing it, and they especially dream of a day when they will read for hours at a time with great frequency, as Ryan does and as we do.

The problem is, when they start tasting the broccoli, they realize how tough that commitment can be. They think, “If I can’t read for hours on end, why bother starting?” So instead of doing their daily 25 pages, they don’t read anything! The books sit on the shelves, collecting dust. We know a lot of people like this.

Those folks need to commit to a daily routine — to understand what a small commitment compounds to over time. And, like us, most of these people will naturally read far more than 25 pages. They will achieve the dream and plow through a book they really love in a few sittings rather than with a leisurely 25 pages per day. But creating the habit is where it starts.

Eventually, you’ll love it so much that you’ll force yourself to read less at times so you can get other things done.

Don’t Slog Through Books You Don’t Like

The other misconception comes from the meaty books we referred to: long ones like The Power Broker, War and Peace, and Gibbon’s Decline and Fall. Some readers took that to mean that they should attempt these huge tomes out of pure masochism and use the 25-page daily mark to plow through boredom.

Nothing could be further from the truth! (Our bad.)

Too many English lit professors have promoted the idea that “the classics” contain some sort of unique unobtanium of wisdom. Sorry, but that’s bullshit.

If you’ve gone through our course on the Art of Reading (which we recently updated and revised), you’ll realize that there are many better strategies than plowing ahead. You must pursue your curiosities! This is by far the most important principle of good reading.

The truth is that when you’re super bored, your interest and understanding come to a screeching halt. There are many, many topics that I find interesting now which I found dull at some point in my life. Five years ago, there was no possible way I would have made it through The Power Broker, even if I tried to force myself. And it would have been a mistake to try.

Here’s another unspoken truth: Any central lesson you can take away from War and Peace can also be learned in other ways if that book doesn’t really interest you. The same goes for 99% of the wisdom out there — it’s available in many places. Unfortunately, too many English lit professors have promoted the idea that “the classics” contain some sort of unique unobtanium of wisdom. Sorry, but that’s bullshit.

The better idea is to read what seems awesome and interesting to you now and to let your curiosities grow organically. A lifelong interest in truth, reality, and knowledge will lead you down so many paths, you should never need to force yourself to read anything unless there is a very, very specific reason. (Perhaps to learn a specific skill for a job.)

Not only is this approach way more fun, but it works really, really well. It keeps you reading. It keeps you interested. And in the words of Nassim Taleb, “Curiosity is antifragile, like an addiction; magnified by attempts to satisfy it.”

Thus, paradoxically, as you read more books, your pile of unread books will get larger, not smaller. That’s because your curiosity will grow with every great read.

This is the path of the lifelong learner.


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212: 7 More Evergreen Content Ideas for Your Blog

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Evergreen Content Ideas for Bloggers: Part 2

Today I want to talk about evergreen content, and want to suggest seven more types of evergreen content you might like to try on your blog.

This episode is essentially part two of what I started in episode 209, where I suggested the first seven types of evergreen content. But whether you listen to this one first and then that one, or listen to that one first and then this one, you should get some ideas either way.

7 More Evergreen Content Ideas for Your Blog

Influencers to Watch in Industry

XX Habits of successful xxxxx

History of (topic/brand/product/industry)

Observations about an Industry

Links and Resources for 7 Types of Evergreen Content To Create On Your Blog

Further Listening



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Hey there and welcome to Episode 212 of ProBlogger Podcast. My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, events, job board, and a series of ebooks all designed to help you as a blogger to grow a profitable blog. You can learn more about ProBlogger over at problogger.com.

In today’s episode, I want to talk about evergreen content again. I want to suggest to you seven more types of evergreen content that you might like to try on your blog. This episode is essentially part two of what I started a couple of episodes ago, back in 209, where I suggested the first seven types of evergreen content. You might want to go back and listen to that one, but you might also just wanna go ahead with today’s as well. I’ve designed this episode as a standalone one and you can go back and listen to the other one later if you’d like. Either way will work.

Before I get on with the show, just a quick note that there are still a few tickets for our Dallas event – http://ift.tt/2osi0rw. It’s on the 24th and 25th of October. I’d love to meet you at that event as well. There are also some virtual passes available and I’ll talk more about those at the end of the show. You can find them at that same link.

Back in Episode 209, I presented the first seven types of evergreen content. I talked a little bit about what evergreen content was, the type of content that doesn’t date. It’s the type of content that you continue to promote on social media again and again, it tends to do quite well in Google. We touched on very much educational content there. We talked about ‘how to’ content, frequently asked questions, research results, stories, case studies, introductions to topics or ultimate guides, and I do recommend that you go back and listen to that episode perhaps after this one is finished.

That episode got so much positive feedback. I loved it. I loved getting the tweets and the emails from people saying I listened to this episode, and I planned out my next week’s content. Or, in one case, I had someone plan out their next three months of content based upon that one episode. I was so inspired by the way many of you applied what you heard in the episode that I wanted to create another one. Really, there are so many different types of evergreen content and we just scratched the surface in Episode 209.

Today, I’ve got another seven for you. By no means is this the definitive list. There’s going to be more coming in future episodes as well. But today’s seven all have a bit of a theme. They’re all probably going to be quite relevant for those of you who defined your blog by a niche or a topic or an industry. Although having said that, I suspect many of you are going to find this useful if you’ve got a personal blog or even a multi-topic blog.

I really wanted to pick some examples of evergreen content today that would be a little bit more specific to those of you perhaps with a business blog, some of you who are blogging about an industry, because I often get emails from people saying I like your how to content but it’s not really relevant to my industry. Hopefully, a bit of variety in what we’ve got today will be a nice companion piece to Episode 209.

Let’s get on to today’s seven. They’re not all going to be relevant to everyone, and I will say up front that some of these do overlap a little bit with each other as well. You might actually choose to create a piece of content based on today’s episode that has a bit of an overlap between a couple of these.

The first one is what I would call a profile post, or a biography type post. One of the things that people do on Google all the time, and on social media, is search for information about people. I do it all the time. Every time I see someone on television that I find interesting, the first thing I do is jump onto Google and Google that person. One thing that you can do is to create content that’s going to be on the other end of those Googles and those searches. Create a piece of content that is about a person, that is a profile article, a profile piece about that person. Talk about what they achieved, talk about some of their demographic information, their age, their background, any kind of personal information. You don’t want to go too personal but the type of information that people would find interesting.

How did they start out in the thing that they’re known for today? How did they rise in the industry that they’re in or their career? Were there any key moments in their life or in their development? Talk about the controversies around the person if there are any, and you don’t want to go digging if there’s none there. Any news related to them, you might want to link to articles that were written about them, you might want to link to social media profiles, their blog if they’ve got one, their podcast, their YouTube channel, anywhere that they have a presence online. Talk about their credentials, their qualifications, links to interesting reads about the person, any quotes that can be attributed to that person.

Images of the person also would bring the post to life, the article live. Any kind of stories about the person as well so that you’re not just presenting data, you’re presenting actually a story of the person.

The ideal, I guess, would be to involve the person that you’re creating a profile piece about in the creation of that. You might want to reach out to them and ask them some questions, ask if they might jump on a call with you to do an interview with you. But in some cases, you might not get the positive response from that person, particularly if it’s a very well-known person. But there would be plenty of information about many high-profile people already. You would be able to find the information that you would need.

A biography, a profile type post is one example of an evergreen piece of content. This is the type of thing you might want to come back to again and again to update it as that person’s story develops. You might want to update it once a year, just adding any new information about that person. It is the type of content that doesn’t date because a person’s story doesn’t date. What they did three years ago is still what they did three years ago. You might want to update it so that it becomes continually up to date for people who continue to find it, but it is evergreen content.

This is a piece of content that you could do in most industries, I personally have had these types of articles written about me. Sometimes, people reach out and get my involvement. Sometimes, they just write it based upon their observations and what they can find through research. You could do this about any type of person in any industry, whether they’re well known or someone who’s an up-and-coming type of person. That, I think, would be particularly a good piece of content to create, someone who is on the rise in your industry, maybe an emerging leader, someone who has just done something significant because they’re the type of person that there wouldn’t be as many articles about. You have a higher chance of being able to rank for that type of content. A profile post is the first thing that I’ve talked about today.

Number two, it overlaps with this one a little bit, or it could, is what I would call an interview piece of content. An interview with a person of note in your industry. As I said, this could be related to this first piece of content that I talked about, the profile piece. You might actually want to do both at the same time. If you are able to get an interview with a person of note in your industry, you might want to publish a profile article about the person, this is an article that you write about a person, drawing on some of the information that you get in the interview. And then you might also want to publish the interview, with permission from the person. You might create an audio version or you might just publish the transcript.

I say this all the time in mainstream media and on podcasts, people quite often will write an article about someone and say, “And if you’d like to listen to the article that we based this article upon, go and listen to it here, or go and read it here.” These companion pieces of content can work quite well with one another.

You could do an interview that is about a person’s story. You might want to find someone in your industry and really go from the beginning of their life right through to the end of their life. The interview can be quite biographical in nature, it can be very story telling, or you might choose to really just interview a person about a topic. There’s a variety of different types of interviews that you can do.

For example, in the last episode of this podcast, Episode 211, I interviewed Pat Flynn but we didn’t talk about his whole story, we just talked about podcasting. I interviewed him about that. It wasn’t a story telling, it wasn’t a biographical type podcast, plenty of people have interviewed Pat on those topics. It really narrowed in on a topic and it was very how to in nature. It was an interview that tried to draw out advice from Pat. You don’t have to have that more narrative, story telling interview, it can be more of an advice type one.

Again, interviews can be done in a variety of formats. You can do an audio one, it can be quite natural. Some people like to listen, some people prefer to watch. You might want to do a video one, whether that would be a screen capture type thing where you do an interview on live video and then repurpose that for YouTube, or you might want to do a written interview. This is how I started out, the first interviews that I did, I would send the person I was interviewing five or six questions and then they would send their responses and I would publish the text of that.

There’s a variety of ways that you can do that depending on your skill as an interviewer. There are some tips in that last podcast on interviewing from Pat as well, you might want to listen to that if this is something you want to do, particularly in that audio format. Interviews can be long form, the one I did from Pat was I think an hour and 20 minutes, that was quite a long interview for me. I know other podcasters go for three or four hours, some of the longer ones, but it can be very short form interview as well. I’ve done interviews on this podcast that have lasted for 15 minutes because I want to really focus in on a really narrow topic. Again, you don’t have to do long form interviews, it could be one-question interview and that’s something we’ll talk about in a moment as well.

Interviews are great. Again, this is evergreen content, particularly if you’re talking about a story of someone. That story can be quite timeless. People are going to find that interesting for the long form. Sometimes, the more advice driven interviews might date a little bit, but they will be relatively evergreen as well. Interviews are great evergreen content, that was number two.

Number three builds upon the interview and this is what many people would call the expert roundup. This is a variation of the interview type content where you do a round up of opinions or stories or answers to questions from a variety of sources. You combine all of those answers, all those stories, all of that advice, all of those opinions into one piece of content. You’ve probably seen these, they’re quite popular at the moment. This is where someone will email 10 different people in an industry asking them one question each and they would just take their responses, copy and paste them into an article. The beauty of these types of interviews, I guess you would call them, the one question interviews in many regards, is that they are a little bit easier to get a response from someone than asking them to do a full interview. They just need to respond with one answer rather than answering 10 different questions or setting aside an hour to be interviewed.

I will say that a lot of experts and a lot of high-profile people are getting asked to do a lot of these. They’re perhaps not as easy as you would think these days.

Many people would refer to this type of content as the expert roundup, but they don’t need to be with experts as such. In fact, sometimes the more compelling versions of these are where you interview everyday people, people who have expertise but they’re not really well known, they’re not the gurus. That often can unearth some really interesting stories.

The other option that you might want to do is to do a roundup of the opinion or stories of your readers, doing a reader roundup can be another variation of this. I’ve done this numerous times on ProBlogger where I would ask my audience a single question, ask them for examples of something they’ve done or a tip that they might have, and then I compile those things into a piece of content. In my opinion, sometimes they’re better than an expert review because the experts do tend to say the same things over and over again. Whereas if you can get a roundup of people who are perhaps not so well known but still know what they’re talking about, like ProBlogger readers—ProBlogger readers and listeners have amazing stories to tell—unearthing some of those can be quite useful as well.

The idea here is ask everyone the same question, combine their answers, and then put them into a piece of content.

A lot of the times when I see this type of content done, it’s around advice. Everyone gets asked for a tip, and this is the type of thing that I get asked quite a bit. Can you give us a tip on SEO, can you give us a tip on live video? That’s what the focus is. Doesn’t have to be advice, though. You could do one that’s storytelling. Ask 10 people to tell you a quick story on a theme, or ask 10 people for examples of something, or ask them for their predictions of what’s going to happen next year in your industry. Ask them to tell you about their favorite tool or resource. Ask the 10 people for their favorite quote or about their biggest mistake, or about a secret that they haven’t really talked about elsewhere. Ask them about their favorite book. The list could go on and on.

I guess what I would encourage you to do is to try and find a unique angle. The expert roundup that’s focused on advice may have been overdone in your industry, but there are other ways to do this. Find a unique angle, find something interesting that’s actually going to be useful to your readers, and then seek out the right people to answer that as well.

Usually, these are text-based, a lot of article-based ones, but you could do it if the people are willing to via audio. You can actually ask them, could you record a one-minute grab for me? You could even get them to submit it via video. We did this on ProBlogger a few years ago. I asked my readers to submit a video with a tip for blogging, and then we put all the little videos into the one blog post. There’s a variety of ways that you can do that and that might be a way to mix this up or make it stand up a little from what other people are doing as well.

The alternative to an expert roundup where you go seeking information from people might be to find quotes from people that are already online. If you don’t perhaps have a profile, you can get people to respond to your interviews, you might just want to do a search. You could, for example, say do a search for headlines. If I was doing one of these on ProBlogger, I might do an article on what ten people, ten experts say about creating great headlines for blog posts. I might do a Brian Clark from CopyBlogger, I might do a search for him and see what he’s written about headlines and then find a quote from him. Then, I could find another expert in another field, someone from BuzzSumo, and find out what they say about headlines. That would be the other way to do it. To actually do a bit of research yourself and find quotes or find advice from people, and then link to the source of course of the articles that you took those quotes from.

Number one, just to summarize where we’ve been, biographies, profile posts. Number two is interviews. Number three is expert roundups. Number four is something we’ve done for the last few years on ProBlogger, we have, at the end of each year, created a post called Bloggers To Watch in 2017, or Bloggers To Watch in 2016, Bloggers To Watch in 2015. We’ve had the same person create all these articles over the years, Jade Craven. I’ll link to the latest one in today’s show notes. You can adapt this to your industry as well. Influencers to watch in the travel industry, or influencers to watch in the food industry, influencers to watch in the accounting industry. You could really take this in any direction at all.

Really, I guess this is evergreen for a period of time, particularly if you’re doing it for a particular year. You don’t have to do it every year, and you don’t even have to put a date to it. You can just do top 10 food influencers, or top 10 fashion influencers. You can really take it in any direction, not make it based on a year. We tend to do it for a year because the industry is changing all of the time. We like to have an excuse to continually update that post.

You can vary this in a variety of ways. You can do top 10 Twitter accounts to follow, you can do 10 Facebook groups to be a part of, you can do the top 10 podcasts in your industry, really here it’s about identifying key people or key resources for people to subscribe to or to watch in a particular industry. It’s not just about ten people or the people that you want to watch, it could be something else as well.

These are reasonably evergreen types of content, but again it’s the type of content that semi regularly you might want to come back to and update or do a second post on. You can link all of those pieces of content together. This is what I would call the influencers to watch type of content. That word influencers, you might want to choose something else as well if it’s not as relevant. You might want to talk about ten leaders, ten people on the rise, ten biggest earners in an industry, you can really take that in any direction as well. That was number four.

Number five is a little bit different. It may be linked to some of the interviews that you do, or some of the research that you’re doing of people. This is one that I would call the habits of successful…, and you can put in your own word there. I could do that as ten habits of successful photographers on Digital Photography School. I can do ten habits of effective bloggers. You can do the same thing in your industry, ten habits of successful chefs, of teachers, of accountants; whatever it is that you’re writing about.

This is where you really try and summarize the things that you notice about people who have had success or who have had achievements in a particular industry. What makes them successful? What has made them achieve what they’ve achieved? What are some of the common things that you notice about them? You could do this type of article in a very broad way. On Digital Photography School, we have done Five Habits Of Good Photographers. I’ve done Ten Habits of Highly Effective ProBloggers on ProBlogger. They’re very broad, that’s on the overarching topic of my blogs. Or, you can really narrow them down on many blogs as well.

For example, on Digital Photography School, we can do a post, habits of great travel photographers. We can do another one, habits of great wedding photographers. The habits of these different people and the skills that they need are different from category to category, so that may be relevant for you. Again, on ProBlogger, we can do habits of great fashion bloggers, food bloggers, or travel bloggers. There would be different ways of narrowing down those types of articles and actually making them into a series. That may be relevant for you. This may be a piece of evergreen content that you’re able to then repurpose the format and make it almost into a monthly article that you do.

We did one on ProBlogger recently, The Nine Conversion Habits of The World’s Most Successful Bloggers. This was a narrowing down but talking about a particular skill. It’s not a particular type of person but it’s a particular skill that bloggers might need to have. Again, I’ll link to these in the show notes.

The other way to do this type of article, the habits type article, is to do the flipside and talk about the bad habits to avoid. We’ve done this in conjunction with our good habits, articles on Digital Photography School. We did an article, a few years ago, one of our writers did Five Good Habits of Photographers, and then the next day she published Five Bad Habits To Avoid. That actually worked really well because it enabled us to link those posts together and promote them together. They went crazy. I remember the traffic that came into both of those pieces of content were fantastic. You can take the negative side of these things to avoid, mistakes to avoid, bad habits can really work well.

Number six is where you do a history of a brand or a product or even an industry. In many ways, this is like doing a profile or a biography article like I talked about earlier, but you’re doing it on a broader topic or brand or product or industry. It’s not based upon a person, but it is based upon a thing or an industry or a brand. To give you some examples, on ProBlogger, I can do the history of blogging and actually create a timeline, I might actually do a visual timeline and then talk about the different years and what happened in each of the years. It becomes a history. That’s evergreen. Again, that doesn’t change. History doesn’t change. The way we tell history changes, and I might want to update that post every year, but the bulk of that content would stay the same. It’s evergreen, it’s still useful. Anyone wanting to know what blogging was like in 2005 can go back and look at that particular period.

I can do the history of blogging, I can do the history of photography, you can do the history of the iPhone, you can do the history of Samsung as a brand, you could really do the history of accounting, you could really do whatever you like as it adapts to your particular topic.

This is the type of content you can update over time. For example if I was doing the history of the iPhone, it would be something that you can update once a year, every time a new iPhone is announced. The beauty of doing that is that this is a piece of content that is really relevant to be promoting on social media once a year, every time the update comes out, every time a new iOS version is released, every time there’s a new rumor, you can be promoting the history of that particular thing. This is, I think, a really useful type of content that you can continue to bring life to and bring readers’ attention back to again and again. You probably do need to update it. It’s not purely evergreen, it’s not I write it once and then forget about it, but it’s not too hard to update that type of thing.

Another type of history would be to take the flipside of this as well, to do the future of. You can do the future of the iPhone, the future of accounting. This is the type of content that may not be quite as evergreen, but I wanted to include it because I read an article recently over at Buzz Sumo and I’ll link to this article in the show notes today. This article that Buzz Sumo did analyzed headlines that had been wildly shared, content that had been shared a lot, particularly in the business space.

One of the formats of headlines that does consistently well, in fact it was the second most popular type of headline, headlines that started with ‘The Future Of’. I wanted to just draw your attention to that. It’s a bit of a flipside of the history of, it’s about predicting the future. Again, this isn’t quite as evergreen because you might want to predict what’s going to happen in 2018, once 2018 kicks around that’s perhaps less relevant because it becomes history or it becomes wrong, but this is the type of content that people do like to read. They want to know what the coming trends are, they want to know what the developments will be in the future. You might want to try that type of content as well. In fact, you might even want to be updating that as well, you might want to have a post that you published today that you continually update about the future of your industry over time.

In some ways, the page, the URL becomes evergreen because people continue to go back to it, but the content on it might evolve over time. Number six, the history of or the future of a topic, a brand, or a product.

The seventh one, the last one I want to talk about today, is in some ways related to that last one. It’s about an industry or about a topic. It’s what I would call your observations about that industry or topic. You can take this in a few different directions, and I’m basing this on some of the experience that we’ve had on my blogs. We noticed that when we write about the myths of an industry, five ridiculous search engine optimization myths that every blogger should ignore is an article that we published. It did really well. These are the myths of search engine optimization.

On Digital Photography School, we did The Four Common Myths Of Full Frame Cameras Dispelled. We talked about this new category of cameras, we talked about the myths of that type of camera. This is an observation, these are misconceptions, I guess, that people have about an industry. Myths might be one way that you can make some observations about your industry. Another type would be to talk about the secrets of your industry, things that people don’t talk about. It might be five things no one tells you about photography, and these are things that you think are important but aren’t being talked about enough.

You can talk about the white lies, I actually saw an article as I was researching this podcast on Buzz Sumo. A number of people wrote about the lies that get told in their industries. Again, this is an observational piece about an industry. In many cases, these things don’t date, they don’t change. I think about the things that people don’t talk about in blogging, they don’t change. Or the common questions that people ask, they don’t change. The trends, the emerging trends, these are observations about an industry. If you can spot some of those that might be relevant for your audience, that might be another type of evergreen content that you might want to write as well.

These seven things today, as I say, they all relate a little bit. They’re all about people or industries. There may be more relevance for some of you than others, but I think most of us could really find a way to write one of those types of articles. Let me summarize them again.

You’ve got biographies or profiles, number one. Number two is interviews. Number three is expert roundups, although they don’t always have to be experts. Number four might be influencers to watch or top people to watch in an industry. Number five is habits of successful people in your industry. Number six is the history of or the timeline of your industry. Number seven might be more observational posts about your industry; myths, secrets, or lies, or trends, as they pertain to your industry.

They’re the seven for today. As I say, this is the second seven so we’re now up to 14 types of evergreen content. My challenge for you, having gone through 14 now, is to create a piece of content, at least one, that is based upon those 14. My challenge is for you to choose one of the things that we talked about today, or back in Episode 209, and to create one. I would love to know if you do that too. I’d love to know what you do with this. The feedback you gave after the 209th episode was really fantastic.

There’s a couple of ways you can do that. You can send me an email. My email is darren@problogger.net. I don’t tend to respond to every email that I get, I get a lot, but I do read them all. A better place that you might want to share your post would be over in our Facebook group. If you do a search on Facebook for ProBlogger Community, you’ll find it. Every week there in the group, we have a thread on our wins for the week. We do #wins. Look for the latest one of those wins threads and share your link. That’s a great place for you to tell us what you did with this episode. I do check out all of the things that are left there as well.

Head over to the group, let us know there. Or, you could let us know over on the comments of the show notes. Again, today’s show notes are at http://ift.tt/2xv8wxa where I do link to all the examples and the article on Buzz Sumo. You can find that there, but there’s also the opportunity to leave a comment as well. I’d love to hear from you. Let us know what you come up with, and I’m going to do yet another episode on evergreen content in the next few weeks as well with another seven types of evergreen content that you might want to create. We might actually create a little cheat sheet or a printable as well with a summary of all this stuff. Stay tuned for that.

Thanks for listening today. Let us know what you create as a result of today’s episode.

Also, before you go, if you are in the Dallas area, Texas, even if you’re in the States and want to fly in for it, I do want to bring your attention to that event that we’ve got running on the 24th and 25th of October. This year, we have Pat Flynn speaking, we’ve got Rachel Miller who you heard from a couple of weeks ago. She’s talking about Facebook pages at the event. We’ve got Kim Garst who is an expert on live video. She’s going to come and talk about selling using live video. We’ve got Andrea Vahl talking about Facebook Advertising, we’ve got Kim Sorgius talking about email funnels, we’ve got Steve Chou who’s a great speaker, he’s going to be talking about selling courses. We’ve got Deacon Hayes talking about SEO strategy, Jim Wang talking about monetizing hot blog posts in your archives, and Kelly Snyder is talking about using challenges to grow your blog as well. I’ll be doing a session as well on evolving your business.

It’s going to be amazing. We’ve got a whole day, the first day goes from about 9:00AM to I think about 10:00PM. It’s going to be a massive, long day full of content, teaching. The second day is a half day of masterminding. If that is something that’s of interest to you, head over to http://ift.tt/2osi0rw. I’ll link to it from today’s show notes as well.

A number of you have been asking for virtual passes for that event. We have just released those. If you can’t get to Dallas, you can get all of the teaching content from Day 1 by that virtual pass as well. It won’t be live but you’ll get the recordings from all those sessions as well. It’s pretty affordable. Head over to http://ift.tt/2osi0rw to get details of the live event and the virtual pass as well.

Thanks for listening today. I look forward to chatting with you next week in Episode 213 of the ProBlogger podcast.

How did you go with today’s episode?

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There’s a case for making “animal hoarding” a distinct diagnosis, say Brazilian researchers

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Consistent with the cultural archetype of a “cat lady”, two thirds of the animal hoarders were women

By Alex Fradera

The latest version of psychiatry’s principal diagnostic manual (the DSM-V) defines Hoarding Disorder as a psychopathology where the collection of items significantly impacts the person’s functioning, as they find it difficult and indeed painful to discard the items, creating congestion within the home and encouraging poor hygiene and accidents. However not only objects, but also living things can be collected pathologically, popularly enshrined in the notion of a “cat lady”. According to the psychiatric manual, this is just a special case of hoarding. But a team of psychologists from the Brazilian state of Rio Grande has investigated people who hoard animals, and in their new paper in Psychiatry Research they make the case that it ought to be considered a distinct illness.

Elisa Arrienti Ferreira and her colleagues investigated animal hoarding cases in the city of Porto Alegre, following up a survey conducted by the city’s Secretariat for Animal Rights. Of 75 potential cases, they managed to reach residents in 48 dwellings, and from those, found 33 who agreed to participate and fit the diagnostic criteria for the animal subtype of hoarding. The team arrived with vets to check the conditions of animals, they also surveyed the conditions of the residence and interviewed the animal hoarders about their lives.

The conditions in which these people lived might be hard to take in: there were a total of 1,357 animals – “composed of 915 dogs, 382 cats, and 50 ducks” – with an average of 41 per hoarder. Only 22 per cent ensured their animals were neutered, and the sanitary and health conditions were often very poor. The researchers also report that “dramatic situations such as violent fights for territory, extreme malnutrition, cannibalism, caged animals injured and untreated, were observed in most of the houses visited.”

Two-thirds of the hoarders were elderly, but they’d all begun accumulating animals earlier in their lives. Ferreira’s team speculate that it’s only later in life when the burden of animal collection becomes most apparent, as the number proliferate due to the individual’s reluctance to give animals away. Two-thirds of animal hoarders were women, and most lived alone, consistent with the sense that the animals provided companionship and comfort to people who otherwise struggle to form relationships.

There are a two main reasons why Ferreira’s team advocate for this to be considered as separate from standard hoarding. First, some of the technical definition of hoarding just seems off: take the concept of “congestion”, which makes sense in a house piled precariously high with magazines or wine bottles, but doesn’t really apply to mobile creatures. Second, the researchers note that their sample also seemed to show more self-awareness than is associated with object hoarding, many admitting to difficulties that resulted from their compulsion, and recognising that it took a toll on their quality of life.

If they see the problem, why don’t the animal hoarders do something about it? Well, it’s harder to rid yourself of an animal than trash, both logistically and emotionally. The presence of care-bonding with living things transforms the dynamic, and would suggest that the tactics appropriate for managing an item-hoarder may simply not apply in these cases. The researchers conclude that distinguishing animal hoarding as its own mental health condition can lead to investment into interventions that address a disorder that “causes serious damage to the environment, suffering for individuals, their families, and the animals.”

Animal Hoarding Disorder: A new psychopathology?

Image: Bansky cat ladies, via piX dust/Flickr

Alex Fradera (@alexfradera) is Staff Writer at BPS Research Digest

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Think & Grow Rich: The Legacy Film

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We have some incredible news for you. For the first time in history, the Napoleon Hill Foundation has granted exclusive rights to Think Rich Films to transform the book, Think and Grow Rich, into a motion picture film, one that it will impact another 100 million lives worldwide.

I am excited to announce that I will be featuring in this film alongside Bob Proctor, Lewis Howes, Rob Dyrdek, Barbara Corcoran, Grant Cardone, Darren Hardy, John Lee Dumas and many more incredible though leaders.

Here’s the new teaser trailer for the film:

As true fans of Think and Grow Rich, we worked for over 3 years, pouring our hearts and souls into creating a film that is a pure representation of the Legacy of this life changing literary masterpiece.

Our guiding light along the way was to remain true to the content and in doing so spark the flame that will ignite a global movement with a powerful message.

The message is that anyone can succeed irrespective of their circumstances. Human potential is not  predicated by age, race, gender, education, finance or any other perceived disadvantages.

Join us in Los Angeles on October 14, 2017 for the historical World Premier of Think and Grow Rich: The Legacy a film based on Napoleon Hill’s best selling book, Think and Grow Rich.

 

Join Us For The Premiere

Saturday October 14, 2017 at Regal L.A. LIVE: A Barco Innovation Center

Location: 1000 W Olympic Blvd, Los Angeles CA 90015

Red Carpet: 5:30pm – 6:00pm

Film Kick Off with Producers & Director: 6:20pm – 6:30pm

Film Showing: 6:30pm – 8:00pm

Q & A with Cast: 8:00pm – 8:30pm

 

PLUS… a panel discussion with the cast hosted by Gerard Adams

Attire: Formal/Semi Formal
VIP Private After Party Katsuya at L.A. LIVE: 9:00pm to Midnight

This exclusive VIP event following the Premiere will be private to cast members, producers, director and key individuals who made this film possible.

Hors d’oeuvres & Beverages will be provided and hosted by Katsuya.

 

Click the button above and scroll to the bottom of the next page to get your General or VIP tickets

 

The heartbeat of Think and Grow Rich: The Legacy

think & grow rich

 

A glimpse of what you will see..

A glimpse of what you will see.. “Faith is going to give you the ability to continue through the highs and lows…” – Rob Dyrdek

 

“I remember being 24, new in business and being stopped dead reading the book…” – Barbara Corcoran

 

“Follow your dreams! Whether you achieve them or not is irrelevant…” – Lewis Howes

 

Click the button above and scroll to the bottom of the next page to get your General or VIP tickets

 

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3 Large Earthquakes And A Major Volcanic Eruption In Mexico Spark Fears That The Big One Could Hit California Soon

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The portion of “the Ring of Fire” that runs along the west coast of North America is starting to shake like a leaf. As most of you already know, the outer perimeter of the Pacific Ocean is known for high levels of seismic activity, and the experts tell us that more than 80 percent of all earthquakes and more than 70 percent of all volcanic eruptions take place within the Ring of Fire. The North American section of the Ring of Fire has been relatively quiet for an extended period of time, but now all of the shaking down in Mexico is causing a tremendous amount of concern. In fact, some now fear that all of the shaking down there may be a harbinger of things to come for California.

Within the last 30 days, there have been three major earthquakes in Mexico. This latest one was a magnitude 6.2 earthquake, and it was accompanied by an eruption of Mt. Popocatepetl

A magnitude 6.2 earthquake that shook Mexico on Saturday was blamed for five deaths, spreading fear among a population reeling from multiple natural disasters and interrupting the search for survivors from a bigger tremor earlier this week.

South of Mexico City, the Popocatepetl volcano sent a column of ash into the sky, capping a period of seismic activity including two powerful tremors this month that have killed more than 400 people and caused damages of up to $8 billion.

Mexico’s capital was shattered by Tuesday’s magnitude 7.1 quake that flattened dozens of buildings and killed at least 307 people.

Of course the magnitude 8.1 earthquake that hit Mexico back on September 7th was the largest earthquake that we have seen down there in ages.

The earthquakes are getting most of the attention from the media, and without a doubt they have caused extensive damage, but Mt. Popocatepetl may be of even greater concern. It has “registered 181 low-intensity exhalations” in recent days, and on Saturday it erupted explosively three times.

A catastrophic eruption of Mt. Popocatepetl would be a nightmare beyond anything that we have witnessed in the modern history of Mexico. The volcano sits only about 50 miles away from Mexico City, and there are close to 25 million people living in the Mexico City metropolitan area. In recent years, smoke and ash from minor eruptions of Mt. Popocatepetl have reached the city, but most people living there have absolutely no idea how immensely powerful the volcano truly is.

Popocatepetl is an ancient Aztec word that can be translated as “smoking mountain”, and centuries ago enormous mud flows from the mountain buried entire Aztec cities

Historians tell us that Popocatepetl had a dramatic impact on the ancient Aztecs. Giant mud flows produced by massive eruptions covered entire Aztec cities. In fact, some of these mud flows were so large that they buried entire pyramids in super-heated mud.

But we haven’t witnessed anything like that in any of our lifetimes, so it is hard to even imagine devastation of that magnitude.

In addition to Mexico City’s mammoth population, there are millions of others that live in the surrounding region. Overall, there are about 25 million people that live in the immediate vicinity of Popocatepetl. Thankfully, we haven’t seen a major eruption of the volcano in modern times, but at some point that will change.

As seismic activity rattles Mexico, many living on the California coast are beginning to take notice.

In fact, it is being reported that there was a run on emergency supplies after a magnitude 3.3 earthquake struck near San Jose…

Last week residents of San Jose were reportedly stocking up on emergency supplies over fears the area will be hit by a massive earthquake.

The city was shaken by a number of tremors including a strong 3.3 magnitude quake that was felt throughout the region.

San Jose is situated precariously close to the San Andreas fault line, an 800-mile fissure that runs almost the length of California.

Scientists agree that large swathes of southern California – including Los Angeles and San Diego – are long overdue a “Big One” earthquake of magnitude 7 or more.

And just last Friday, it was reported that a magnitude 5.7 earthquake “struck off the northern coast of California”

A preliminary-magnitude 5.7 earthquake struck off the coast of Northern California on Friday afternoon, but there was no threat of a tsunami, officials said.

The quake’s epicenter was 133.6 miles west-southwest of Eureka, according to the U.S. Geological Survey. Its depth was measured at 3.6 miles.

Scientists assure us that someday the west coast will be hit by a major tsunami. It literally is just a matter of time. In fact, the Los Angeles Times reported on one study that discovered that a magnitude 9.0 earthquake along the Cascadia fault could potentially produce a tsunami which would “wash away coastal towns”…

If a 9.0 earthquake were to strike along California’s sparsely populated North Coast, it would have a catastrophic ripple effect.

A giant tsunami created by the quake would wash away coastal towns, destroy U.S. 101 and cause $70 billion in damage over a large swath of the Pacific coast. More than 100 bridges would be lost, power lines toppled and coastal towns isolated. Residents would have as few as 15 minutes notice to flee to higher ground, and as many as 10,000 would perish.

Scientists last year published this grim scenario for a massive rupture along the Cascadia fault system, which runs 700 miles off shore from Northern California to Vancouver Island.

And don’t forget about the volcanoes on the west coast either. Mt. Rainier is known as “the most dangerous mountain in America” for a reason, and in my apocalyptic novel entitled The Beginning Of The End I show why this is the case. Someday Mt. Rainier will erupt again, and you don’t want to be around what that happens.

As recent weeks have clearly demonstrated, our planet is become increasingly unstable.

For the moment, much of the American population is still extremely complacent, but I have a feeling that won’t last for too much longer. A great shaking is coming, and most people in this country will be completely blindsided by it.

Michael Snyder is a Republican candidate for Congress in Idaho’s First Congressional District, and you can learn how you can get involved in the campaign on his official website. His new book entitled “Living A Life That Really Matters” is available in paperback and for the Kindle on Amazon.com.

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3 Important Skills You Need to Acquire in Order to Become Successful

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Why do some people seem to travel up the success ladder at warp speed, while you’re still stuck where you are? As frustrating as this can be, the good news is success in work and in life is not some random game of chance. Granted, getting a promotion or successfully launching your business is far from a 100% exact science, but there’s plenty you can do to tip the scales in your favor.

Investing effort to develop the following 3 skills should help you in your journey:

1. Creativity

You may not think of yourself as a creative person. But, as it turns out, things are probably not so black and white. Despite what you may have been led to believe, creativity is not a gift that nature randomly either assigns or denies you. It’s a skill that can be developed.

For example, I’m sitting in my garage as I write this article. As I look around I see a barbecue grill and a bicycle. If I combine those two items into one idea I come up with the possibility of some type of delivery service that instead of providing Chinese or pizza, delivers fresh barbecue to your door.

If I look around a little further I see Christmas lights. If I add that to the mix, I come up with the idea of helping the brand stand out by decorating the delivery vehicles with colorful, neon lighting. Is that the best business idea ever? Maybe, maybe not.

But, by strategically synthesizing different things into one idea, I’ve thought of a new potential business in about two minutes. Using the strategy of synthesizing, I could come up with several ideas every day. Eventually, I’m bound to come up with a winner.

With practice, you might be able to do something similar. This strategy could be used to synthesize new ideas for products, marketing campaigns, and management strategies. Just try combining multiple ideas, items, or strategies into one and see what you come up with.

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” – Scott Adams

2. Public Speaking

Although terrifying to some, there are few activities that have more potential to enhance your success than public speaking. There’s no doubt about it, getting on stage in front of a large group of people is hard, especially when starting out.

However, when you think about it, even famous motivational speakers like Tony Robbins or Zig Ziglar were once beginners. And chances are, they were pretty nervous back then too. If they could overcome their fear, then so can you.

Several years ago, my father shared something with me that changed the way I thought about public speaking. He taught me that pretty much anyone could give a 10 minute (or even longer) speech, because everyone has at least one thing that they could talk about for that long. It might be your field of study, a great book, a new video game or your favorite soap opera.

Whatever the topic, chances are there is something that you would gladly talk about for hours, given the chance. The major difference with public speaking is that you’re talking to a group instead of an individual.

Public speaking can be an outstanding way to build authority for your brand and increase your income. So, how do you take advantage of that? First, you make a commitment to not let fear hold you back from achieving success in life. Next, educate yourself on a relevant, useful topic to such a degree that you could talk about it all day long. Finally, start practicing.

Take some time to study and familiarize yourself with a few basic public speaking techniques. Then, start small. (You could even start practicing in front of the mirror if you want.)

For example, try to be more vocal and contribute more in meetings. Consider offering to give a presentation at work. You could also try inviting a group of friends or colleagues to a get-together during which you give a speech or lead a discussion on a relevant topic.

As you gain experience, you’ll probably feel more comfortable. When that happens, you can try working your way up to larger and larger audiences. Eventually, you may find that you’re a highly sought after speaker with a top-notch income.

3. Listening

As simple as this one sounds, it might actually be the most important. It’s no secret that a major part of success is networking. At the heart of networking we find relationship building. At the heart of relationship building we find the ability to make others feel important, special, and well-liked. Being a great listener can do just that.

Among my acquaintances, I seem to be known as someone who connects easily with different types of people. My secret is actually quite simple.

Remember how I said just about everyone has something that they will gladly talk about given the opportunity? I just try to give them that opportunity. I ask questions until I discover something that they seem to enjoy talking about. Then, I listen, ask more questions about the subject and offer my own input as appropriate.

In my experience, this is a powerful strategy for building good relationships, even with people I’ve just met. Subjects I ask about in order to discover a topic that they enjoy talking about include:

  • Job
  • School
  • Hobbies
  • Entertainment
  • Goals
  • Family

“To be interesting, be interested.” – Dale Carnegie

Even though some people do seem to rise to the top through pure luck, I prefer to not leave things to chance. If luck doesn’t find you, then I suggest you create your own luck.

These three skills can help enormously on your journey to success. I suggest you choose one of these abilities and begin investing time and effort throughout the next week to start developing some mad skills. I think you’ll enjoy what follows if you do.

Which one of the above three skills do you need to work on most and why? Please comment below as we all want to help one another.

Image courtesy of Twenty20.com

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The Biggest Deadline For Our Campaign So Far Is In 7 Days, And I Am Praying For A $25,000 Miracle

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I really need your help. As most of you already know, I am running for Congress in Idaho’s first congressional district, and because there is no incumbent the race is totally wide open. I announced that I was running on July 4th, and so September 30th is my very first FEC quarterly reporting deadline. All over the country, prominent Republican donors and key conservative organizations will be judging the strength of my campaign based on how much money I raise this quarter. If I don’t raise enough, I risk losing national support that I otherwise could have received. And even though hundreds of people have been donating from all over the country, we are lagging behind where we need to be, and so I am praying for a $25,000 miracle over the next seven days. If you would like to help this miracle become a reality, you can contribute at this link…

http://ift.tt/2urdtoS

Over the next week, I will be meeting with some of the most influential conservatives in the entire state of Idaho. I will post new articles when I can, but because my schedule is going to be absolutely packed this week it will be tough to get something new posted every day.

As I travel around the state and meet with top conservatives, there are certain points that virtually everyone agrees upon…

-I am the most conservative candidate in this race by a wide margin.

-I have the best message of any of the candidates, and it isn’t even close.

-My team is extremely effective at getting my message to the voters.

-If we can get that message out to every voter in this district the way that we need to, we will win this election.

-The major thing that could keep us from winning the election is a lack of resources.

Because we have the best message, we don’t have to raise more money than the other guys.

But we do have to be at least on the same playing field, and you can help us do that by donating here…

http://ift.tt/2urdtoS

We have been bringing in lots and lots of small donations, but it takes a huge pile of those small donations to keep up with the enormous checks that the professional politicians in this race have been pulling in.

They may not have as many donors as I do, but when wealthy individuals are writing $2700 checks to them it adds up fast.

$2700 just happens to be the max donation that an individual can make to a candidate per campaign cycle, and even though we have had hundreds of large donors to the campaign, we haven’t had anyone donate at that level yet. If you would like to be the first, you can do so here…

http://ift.tt/2urdtoS

Since there is no incumbent, we have a golden opportunity to send a true conservative to Congress. If you are not familiar with my campaign yet, here are some of the things that make me different from the career politicians…

-I am openly calling for all of the RINOs (Republicans in name only) to be voted out.

-I have made an unbreakable pledge to vote against any bill that contains even a single penny of funding for Planned Parenthood.

-I want to abolish the income tax, the IRS and the Federal Reserve.

-I want to repeal the major federal gun laws that are unconstitutionally restricting our 2nd Amendment rights.

-I want to build the wall and do all that I can to stop illegal immigration.

-I want to abolish the Department of Education and return control of education to the local level.

-I would fight like mad to stop the reckless borrowing which has put us 20 trillion dollars in debt.

-I would fight for a 100% repeal of Obamacare and to restore free market principles to our healthcare system.

-I want to clean up the corruption in Washington, institute term limits, and make our Congress critters live by the same rules that apply to everyone else.

-And I am unashamed to say that I am running on a pro-liberty platform and that I want to restore the constitutional Republic that our forefathers fought and died to establish.

You can read much more about my issue positions right here, and if you believe in what we are trying to do, I would like to ask for your support for our campaign…

http://ift.tt/2urdtoS

Thanks to you all, we have the best looking brochures of anyone running for any public office in the entire state, our signs are starting to go up along the major roads, and our videos have already been viewed by thousands upon thousands of voters.

We are beating the other candidates to the punch in just about every area that you can imagine, but without sufficient resources we will be greatly limited in what we are able to do moving forward.

What happens over the next seven days is going to go a long way toward determining who wins this race. My opponents are making a huge push for donations as well, because they are facing the same critical deadline that I am facing. Most people don’t realize that we don’t just influence the outcome of elections at the ballot box. We also vote with our dollars, and I very much need all of you to stand with me right now…

http://ift.tt/2urdtoS

As I have said before, if every single one of my readers donated just $10 today, we could be done funding our campaign tomorrow.

Every single dollar makes such an enormous difference, and if you were ever going to stand with us, now is the time. This September 30th deadline is a make or break moment for our campaign, and we really need to find a way to raise at least $25,000 over the next seven days.

I believe that it is possible, and I am asking for your help. If a thousand of you stepped forward and donated just $25 to the campaign, we would be able to meet our goal.

I would like to thank everyone that has joined the campaign so far. More volunteers, donors and social media warriors are stepping forward on a daily basis, and we would have never been able to come so far in such a short period of time without your help.

Now this campaign is getting ready to go to the next stage, and so we need more of you to step forward and join the team.

On my own, I could never do this, but if we stand united and work together we are going to absolutely shock the world.

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