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April 2017

6 Ideas to Borrow from Creative Social Media Carousel Ads

If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram.

Carousel ads allow advertisers to use up to 10 photos or videos within a single paid post on Facebook or Instagram. Each image has its own link, which means more space for advertisers to stretch their creativity.

On Facebook, carousel ads drive 30 to 50 percent lower cost-per-conversion and 20 to 30 percent lower cost-per-click than ads with a single image.

Want to test your own carousel ad campaign? Read on for some examples and ideas to get you started.

6 examples of creative carousel ads

1. Airbnb

Airbnb repurposed one of their slideshow posts on Instagram as a creative carousel ad promoting their new Experiences offerings.

The post is a beautiful panorama photograph of a long paddle boat, divided into three shots. The text accompanying the post highlights the hosts and how they use Airbnb to give guests a once-in-a-lifetime experience.

Arriving in a city—or living in one—can feel overwhelming and isolating. Local hosts Nicki and Pamela bring groups of travelers and natives together for three days of peaceful adventure. You’ll bond over a beach bonfire, explore Muir Woods on a meditative hike, and paddle the bay in unison with your new friends. Don’t be surprised to find yourself feeling calm and connected and right at home. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Click the link in our bio for other outdoor San Francisco experiences, from low-tide sand art to camping on Angel Island. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #AirbnbExperience

A post shared by Airbnb (@airbnb) on Apr 6, 2017 at 10:26am PDT


With this carousel ad, Airbnb shines a spotlight on their valuable hosts while showing users the unique benefits of traveling with Airbnb. The post’s call to action includes a link to other San Francisco experiences available through Airbnb.

Like Airbnb, your brand can use a panorama format with carousel ads to:

  • Show off your new office space
  • Share an event experience
  • Give a behind-the-scenes look at your team with a series of team photos
  • Showcase long product shots such as a tablescape, or a line-up of different products
  • Share a lifestyle image featuring your product, for example, a scenic mountainscape with your brand’s hiking boots visible in one of the frames

2. Tanishq

Tanishq, one of India’s most prominent jewelry brands used carousel ads to boost sales and reach a broader Facebook audience. Tanishq has both online and brick and mortar stores and they wanted to use Facebook to marry these two spaces for their customers.

For their one-month campaign, Tanishq showcased stunning close-ups of their products and offered special discounts through carousel ads on Facebook. They also included a “Shop Now” button to further entice their audience to take action.

With their carousel ad campaign, Tanishq saw a 30 percent increase in in-store sales and a three times higher return on their ad spend.

You can entice your customers with visuals like Tanishq by:

  • Following Facebook’s recommended image size of 1080 x 1080 pixels
  • Using product imagery to target returning or high-intent customers
  • Using lifestyle imagery to target new customers
  • Using images related to one theme for each ad sequence
  • Making sure that every image within the carousel format has a similar visual style created through lighting, colors, and composition
  • Demonstrating your brand identity throughout images with a watermark or recognizable branding, colors, and tone

3. Wondermall

Wondermall is a mobile app that gives shoppers access to over 100 stores and 1 million products. As a fashion-focused platform, Instagram was a great fit for Wondermall’s carousel ad campaign.

Wondermall used highly-targeted carousel ads to reach American women aged 18 to 44 who have summer-based keyword interests (sunglasses, sandals, swimsuits, etc.) and like relevant Pages.

To appeal to their audience interests, Wondermall used carousel ads to feature curated summer goods available through the app. The ads featured a call to “Download on the App Store” and a “Shop Now” button.  With a goal of increased mobile app downloads, Wondermall partnered with Facebook Marketing Partner Taptica to launch and measure the campaign.

The nine-week campaign drove 36 percent conversion rates, 28 percent of shoppers putting items in their carts, and 8.5 percent completing the purchase.

Wondermall got to know their customer before they tried selling to them, a tactic you can apply to your own carousel ad strategy. Like other Facebook and Instagram ad formats, you can reach your target demographic with:

  • Location targeting, including a radius around your business
  • Age targeting
  • Gender targeting
  • Interests targeting (based on what they’ve Liked)
  • Behaviors targeting (based on what they’ve previously purchased, device usage, what they click, etc.)
  • Connection targeting (to reach people based on if they Like your business Page, app, or event)

4. Fido

Fido is a Canadian mobile service provider aimed at young millennials. To promote the introduction of new streaming and mobile services, Fido launched their #GetCurious carousel ad campaign on Instagram.

As Instagram explains, Fido’s “#GetCurious campaign had a handmade, whimsical quality that was consistent throughout their ads.”

Using a specific hashtag for the campaign, the brand was able to easily monitor post engagement and encourage their followers to submit their own #GetCurious posts.  

With the campaign, Fido reached over 2 million people, saw a 21-point lift in brand awareness and a 19-point life in ad recall. Their target demographic accounted for 53 percent of their impressions, and they saw a four-point boost in brand recommendation across every demographic.

Use the power of hashtags like Fido did, by:

  • Gathering user-generated content
  • Creating a carousel ad highlighting customers’ grouped by features such as geographic location
  • Telling a story through the images contributed by your audience
  • Grouping user-submitted images by color (or your brand colors) for a fun aesthetic effect

5. Kit and Ace

Technical apparel brand Kit and Ace used Facebook’s carousel ad format to introduce a new model of their cashmere pants.

The ads featured numerous images of the garment in different scenarios. Each image was from a different angle and highlighted one specific feature of the pants. As Facebook says, “The more information you give customers right away, the more reasons they’ll have to click.”

In addition to the focus on features, Kit and Ace incorporated images of the pants on models. This allowed audience members to imagine how they would look in the pants and how the pants could fit into their lives.

6. Target

Target’s Style department used carousel ads to help launch their new Marimekko home and lifestyle collection. The ads show a model moving through the different “rooms” created with the multiple frames of the carousel ad.

In each room, she is wearing a different outfit from the collection, and interacting with the household products. The ads featured colorful homewares and clothes with buttons encouraging customers to click directly through to the product purchase page.  

This immersive approach is not only creative and engaging, but helps the audience imagine themselves using the featured products.

As a business creating your own carousel ads, think about creative ways you can use the format to your benefit. A seamless movement between frames such as Target’s might be an option to consider for your future campaigns.

Carousel ads are a great way to showcase your brand’s best products and features.

Easily schedule Instagram content and manage all of your social media accounts with Hootsuite.

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The post 6 Ideas to Borrow from Creative Social Media Carousel Ads appeared first on Hootsuite Social Media Management.


Origin Chronos review: the monster gaming PC that isn’t monstrous

PC gaming is really two hobbies in one. There’s the side of things related to playing games: the endless Steam library curation, the experimentation with mods, the discovery of something obscure that you just wouldn’t be able to find anywhere else. Then there’s the hardware side, where sourcing components to build a rig and tweaking it hot rod-style to get the maximum performance possible is an entire pursuit unto itself.

For a lot of PC gamers, the former wouldn’t be as enjoyable without the latter. But there’s not really any need for that to be the case — it’s totally worth getting into PC gaming even if you have zero desire to plug a GPU into a motherboard yourself or scout Newegg for hot RAM deals. And one thing that’s happened over recent years is that pre-built systems have become a lot more compelling than ever before. You’ll pay more than if you build your own system, of course, but you’ll save a lot of time and often get something that would be difficult to reproduce at home.

Take Origin’s Chronos, for example. If you want an ultra-powerful gaming PC that’s only a little bigger than an Xbox — and don’t mind an entry price of over $1,200 — it’s worth a serious look.

The Chronos felt like a premium product before I even looked at the box. Origin shipped it to me in a heavy-duty wooden container that I eventually managed to open with the assistance of a power drill. Once extracted from its ostentatious packaging, which of course includes a free T-shirt, the Chronos revealed itself to be an attractive, minimalist PC that I wouldn’t be embarrassed to put on display anywhere. My unit’s case has been painted white with red trim, which happens to match my apartment’s decor well, but Origin offers several customization options to suit your personal taste.

The advantage of a compact, good-looking PC is that it frees you up to place it almost anywhere. If the Chronos were a console it’d be considered pretty chunky — at 11.75″ in height and 4″ in width, it’s just slightly bigger in all dimensions than an original Xbox One. But considering the power inside, it’s very diminutive, and far more flexible than most PCs. One neat aspect of the design is the magnetic rubber feet that can be attached to almost any side of the metal case, meaning you can place the Chronos in whichever horizontal or vertical configuration you like. It was easy to slot under my TV or on my desk, and the system isn’t big or heavy to the point that moving it around became impractical. The Chronos isn’t entirely free of gamer bling, however: there’s a GPU-shaped window that exposes the Nvidia graphics processor inside, and on my unit the whole window lights up bright red when the system is turned on.

The unit shipped to me is based around an Asus Z170i Pro Gaming motherboard with an Intel Core i7 6700K Skylake processor, an 8GB Nvidia GTX 1070 Founder’s Edition GPU, 16GB of DDR4 RAM, a 250GB Samsung 850 Evo m.2 SSD paired with a 2TB hard drive, Origin’s own Frostbyte 120 liquid cooling system, and a 450-watt power supply. You get a total of 10 USB-A ports with varying capabilities — no USB-C or Thunderbolt 3, unfortunately — along with HDMI, DisplayPort, ethernet, and the standard PC audio in/out array. There’s even a split purple and green PS/2 port. You also get one extra HDMI and three DisplayPort inputs through the GTX 1070 itself.

Origin gives you lots of options when ordering, and the Chronos’ GPU selection ranges from a GTX 1050 Ti all the way up to Nvidia’s brand-new 12GB Titan Xp. You couldn’t order my exact review unit today, though — I received it just before Intel launched its desktop-class Kaby Lake processors, which Origin now offers as standard. But configured as close as I could get it with the current options available, a similar Chronos would cost somewhere in the region of $1,892. The cheapest model possible, with an i3 processor, GTX 1050 Ti GPU, 8GB of RAM, and — sadly — no wooden shipping crate, would set you back $1,233, which feels very expensive for the specs. If you’re fine spending that much on the Chronos itself, you probably shouldn’t skimp on the components; just spending the extra $283 to upgrade to a GTX 1070 and $65 to an i5 would go a long way.


What these specs mean in practice is that my Chronos unit is an ultra-solid performer. The GTX 1070 is really the key, here — at this point it’s right in the middle of Nvidia’s range, but as the owner of a higher-end GTX 1080 myself I found little difference in practical use. Right now the extra headroom of the 1080 and 1080 Ti only really come in useful if you have a high refresh rate monitor or for things like 4K and VR supersampling, where you need the ability to push as many pixels as possible. The faster cards should also last a while longer before you’ll want to upgrade, of course.

But in 2017, on my 21:9 monitor with a pixel count above 1080p but below 4K, it’s hard to hit the 1070’s limits. Games like Rise of the Tomb Raider and Doom ran effortlessly at 60 frames per second with the highest graphical preset, and I had no trouble playing advanced VR titles like DeadCore and, amusingly, Chronos at full blast either. On 3DMark’s challenging “Time Spy” DirectX 12 benchmark, the Chronos scored 5,514 — that’s below the 6,733 that 3DMark recommends for 4K gaming, but well above the 3,362 stated as the baseline for the HTC Vive and Oculus Rift. I would say that the GTX 1070 is probably the best balance of cost and performance that you could find in a GPU right now, and it’s a great choice for a PC like the Chronos. And, while the Chronos would be loud for a games console, its heat and noise output are surprisingly low for a gaming PC of this potency.

Until recently, the best-known example of this type of machine was the slightly smaller Alienware X51, which Dell discontinued last summer. I owned one about four years ago and liked it — it did the same job of offering strong performance in a roughly console-sized chassis, and the engineering was impressive. But it didn’t stand the test of time as well as this Chronos ought to. The power supply was too weak to handle serious GPU upgrades, and it was physically difficult to fit a powerful card in the case in the first place; Dell never offered truly high-end stock options. I think if you’re going to spend extra money on a pre-built PC, the Chronos design represents a better compromise — it’s a little bigger than the X51, sure, but it gives much more power out of the gate and more flexibility down the line.


The Chronos is bigger than a Nespresso, but smaller than a Sodastream and an Ikea desk lamp.

And, coming right after Apple admitted its Mac Pro design was failing many advanced users that require high-performance GPUs, it’s worth pointing out that the Chronos is fantastic when used simply as a Windows 10 desktop computer. The SSD performance in particular stands out, with speedy boot times and an overall sense of responsiveness that I’m not used to from my own PC. It’s a totally different class of machine to a Xeon-powered workstation like the Mac Pro, obviously, but Apple would make an awful lot of people extremely happy if it were to release something with a similar size, shape, and spec sheet to the Chronos. (People have fantasized about such a product, hypothetically dubbed the xMac, for pretty much the entirety of the 21st century.)

If you’re concerned about price versus performance, the Chronos is not for you. And personally, I don’t disagree — I myself put a more powerful computer together for a little less last summer. But the Chronos is prettier, smaller, and quieter than my PC, and not everyone is interested in digging through lists of components, and hey — time is money. The time Origin spent assembling this computer and making sure it works well is worth something to whoever is happy to spend money and save time.

Like I said before, PC gaming is two separate hobbies. If you don’t want to dive into the technical side of things but do want an attractive, made-in-the-USA machine fully capable of exploring the most vibrant gaming platform in the world, the Chronos is a great option if you can afford it. It shows the flexibility of the Windows ecosystem at its best: a strong product from a boutique manufacturer who has a specific user in mind.


This handy little tool draws from Bloomberg data to add financial context on top of any news article

The United Airlines debacle earlier this month began with Chicago Aviation Police forcibly dragging a 69-year-old passenger from a flight and continued through a week of facepalm-worthy PR moves and unified public outrage.

When United CEO Oscar Munoz finally issued an apology, people seized on the company’s plummeting stock:

A new tool built for Bloomberg by the New York-based mobile and web development agency Postlight cuts the fact-finding process for those interested in the financial context around companies and people that appear in the news to a single step. Called Bloomberg Lens, the tool will find companies and people names in any news article — not just Bloomberg’s — and overlay key facts like such as stock prices or a person’s previous company affiliations. In a time when the President of the United States is himself a longtime businessman with a family’s worth of business entanglements, getting an easily accessible snapshot of financial context around any news article, even when you don’t think you need it, could actually prove useful. (Of course, you won’t get the fancy Bloomberg Terminal stuff like real-time positions of oil tankers around the world — that, you’ll still have to pay a hefty price for.)

Lens is available as a Chrome extension, and to anyone on iOS, and is coming soon to Android devices. The feature will also be added for Bloomberg app users (two to 2.5 million monthly active users, according to a spokesperson).

“We built it with the guiding principles that it has to be respectful to its users, and be respectful of the news stories it parses,” Michael Shane, global head of digital innovation at Bloomberg, said. “The way it loads, the way it doesn’t screw with anyone else’s monetization efforts. You tap close and you don’t leave the original article — all of that we designed to only be as intrusive as a user wants it to be.” (Bloomberg, which paid a small “honorarium” to Postlight for the development work, is looking — though not very intensely — for an advertiser to sponsor Lens.)

“This has to be purely additive,” said Paul Ford, Postlight cofounder (and author of the famously/infamously hefty Bloomberg Businessweek piece What is Code). “In the back of my head, what I think about is, am I augmenting human intelligence? Am I doing something that makes people smarter? A lot of the things we make these days take away people’s time and attention, and I see this as a way to reward it.”

The project took about two to three months to develop, building off the Postlight toolkit Mercury (which, among other things, includes a tool that helps websites convert stories into the Google AMP format): “The tech heart of the whole thing is really a set of APIs from Bloomberg and Postlight, talking to each other,” Shane said.

The partnership has been mutually beneficial: “Bloomberg has — it has many things — but it has liquid tons of all the data. We wanted access to that sweet, sweet data, so we could become infinitely powerful robot people,” Ford joked.

“The most obvious use case of this is obviously on a business story, but there are so many stories now about Apple or Tim Cook or Donald Trump or really any other famous people — we think almost any story is a business story,” Shane said. “I’ve had some delightful moments pressure-testing stories that are not about business. You’d be surprised how many times companies and public figures are mentioned.” Source:

5 Stepping Stones to Overcome the Fear of Success

You’ve always been dreaming about success. Now, it’s time for that big question: did you achieve it? How did you imagine this very moment ten years ago? You had goals and desires, where are you now?

If you feel like you haven’t tried enough, you have a problem that’s common for many people. It’s called the comfort zone. That’s a nice way to say that you’re actually afraid of success.

At my first job, we were supposed to give a presentation on a very important project. I was working on it for months. I knew I had something exceptional, but the presentation itself freaked me out. Do you know what I did? I didn’t show up.

I decided to delegate the presentation to my colleague. The mere fact of being the center of attention freaked me out, so I avoided that scene even though it led me to failure.

Why do we do that? Why is success so overwhelming to us?

  • We’re always afraid of the things unknown. Since we can’t really tell where success will take us, it’s easier for us to stay in the comfort zone.
  • People might be jealous of our success. We care about what other people think of us, so we’re afraid that our journey to stardom will ruin the relations we maintain.
  • Where there’s potential for success, there’s potential for failure, too. Sometimes we’re so afraid of failure that we don’t bother succeeding at all. That’s what happened when I didn’t show up to give that presentation at college.
  • Success demands hard work. It puts us in direct competition with ourselves. That’s another thing we tend to be afraid of: hard work.
  • Some people are afraid of success because they think they don’t deserve it. They believe they don’t have strength to carry the burden of success.

Is there a way to overcome this fear? There is. In fact, there’s no other way. Life was meant for going forward. Staying in your current zone is not an option.

“Succeed in not fearing the lion and the lion will fear you.” – Eliphas Levi

Here are the 5 stepping stones to overcome the fear of success:

1. Recognize the importance of success

Everything starts with recognition. What does success mean to you? The answer is very subjective. For some people, success means making more money. For others, it means making enough money to get a house on the beach and a Mercedes Benz. For some people, success is related to professional or personal growth goals.

What does success mean to you? Define it. Be very precise with it. Take a deep breath, clear your mind, and imagine: where do you want to be 10 years from today? What would the ideal situation be? What failures would you regret?

Start from the now and set smaller goals that will lead you to that big goal of success. Believe in yourself. It’s possible! It’s important.

2. Recognize the fear

Fear is a sneaky thing, especially when it comes to this kind of fear that prevents us from doing our best. What fears are related to the goal you envisioned in the previous step? What exactly prevents you from achieving it? Why are you afraid?

Is it the risk? The overwhelming competition? The sacrifices you have to make? Fear of failure and disappointment? Fear of hard work? When you recognize the mental obstacles, you’ll know what to work on.

3. Be aware of the outcome

What will happen once you achieve the ultimate goal of success? How will your life look at that point? Visualize! It will take a bit of focus for you to get a clear vision, but you’ll soon be aware of all possible outcomes.

Write down what you see. There may be negative outcomes, such as a lot of work and less free time for vacations. However, you’ll also see the most positive outcome: accomplishment. When you weigh both sides, you’ll see what wins. You’ll realize that success is worth the risk. It’s worth fighting for.

“What would life be if we had no courage to attempt anything?” – Vincent van Gogh

4. Create a long term plan

If you keep your vision for success in the limits of your imagination, it will still be scary for you. It will be overwhelming, since you’ll lack the realistic plan that can lead you to it.

When you translate that vision into a long-term plan of clear steps to success, it will seem possible. This is the right approach to have: take that big goal and break it down into smaller, achievable steps. Then, translate those steps into daily actions and start doing something towards that goal every single day.

When you’re that committed, the goal will become part of your life. As it turns into a habit, it will become your new comfort zone. All fears will slowly go away.

5. Don’t obsess over the results

When you’re obsessing over the end result, you become anxious. That anxiety leads to suspicion: “will I ever make it?” That suspicion will lead to more fear. You need a different focus; the journey itself. Be aware of the small, but important progress you’re making every day. Congratulate yourself for it. Do your work and stay focused. The results will come!

What stepping stone is causing you the most problems? Leave your thoughts below!

Image courtesy of Source:

This spellbinding icy blue throne was 3D-printed by robots

Manuel Jimenez Garcia, Gilles Retsin, Robotically 3D Printed Chair, Voxel Chair 1.0, Nagami printing, PLA plastic, 3d printed furniture, green furniture, plastic pla, PLA plastic furniture, 3d technology, 3d interior design, RAMP technology, large-scale 3d printing, 3d printed design,

The robotically 3D-printed Voxel Chair 1.0 looks like it came straight out of a science fiction film. The futuristic mesh-like prototype was designed by Manuel Jimenez Garcia and Gilles Retsin, and manufactured using extruded PLA plastic through Robotic Additive Manufacturing Platform (RAMP), an innovative process that enables 3D printing of large-scale products with stunning detail and durability.

Manuel Jimenez Garcia, Gilles Retsin, Robotically 3D Printed Chair, Voxel Chair 1.0, Nagami printing, PLA plastic, 3d printed furniture, green furniture, plastic pla, PLA plastic furniture, 3d technology, 3d interior design, RAMP technology, large-scale 3d printing, 3d printed design,

The Voxel Chair, whose shape is inspired by the Panton chair design, is the first prototype of its kind using new software that is specifically developed for robotic 3D printing. Unlike most 3D printing processes that use pre-defined forms, this innovative software – based on research by Manuel Jimenez Garcia and Gilles Retsin – allows for optimal control of thousands of line fragments.

Related: Lilian van Daal creates a Biomimicry-inspired, 3D-printed chair

Manuel Jimenez Garcia, Gilles Retsin, Robotically 3D Printed Chair, Voxel Chair 1.0, Nagami printing, PLA plastic, 3d printed furniture, green furniture, plastic pla, PLA plastic furniture, 3d technology, 3d interior design, RAMP technology, large-scale 3d printing, 3d printed design,

Designed in collaboration with fabrication firms Nagami.Design and Vicente Soler, the chair was built out of transparent PLA, a non-toxic, biodegradable plastic that can be made out of various renewable resources like corn starch. Cyan-colored particles were mixed into the plastic to give the chair its unique glass-like appearance.

Manuel Jimenez Garcia, Gilles Retsin, Robotically 3D Printed Chair, Voxel Chair 1.0, Nagami printing, PLA plastic, 3d printed furniture, green furniture, plastic pla, PLA plastic furniture, 3d technology, 3d interior design, RAMP technology, large-scale 3d printing, 3d printed design,

The unique chair is just one example of how the RAMP process can be used to build stronger 3D-printed products. Considering the breakneck speed of advances in the field, unprecedented large-scale 3D objects are only a matter of time.

The Voxel Chair 1.0 is currently on display at the Imprimer Le Monde in Centre Pompidou Paris.

+ Manuel Jimenez Garcia

+ Gilles Retsin

Via Ignant

Images via Manuel Jimenez Garcia, Gilles Retsin and Nagami.Design

Manuel Jimenez Garcia, Gilles Retsin, Robotically 3D Printed Chair, Voxel Chair 1.0, Nagami printing, PLA plastic, 3d printed furniture, green furniture, plastic pla, PLA plastic furniture, 3d technology, 3d interior design, RAMP technology, large-scale 3d printing, 3d printed design,

Manuel Jimenez Garcia, Gilles Retsin, Robotically 3D Printed Chair, Voxel Chair 1.0, Nagami printing, PLA plastic, 3d printed furniture, green furniture, plastic pla, PLA plastic furniture, 3d technology, 3d interior design, RAMP technology, large-scale 3d printing, 3d printed design,

Manuel Jimenez Garcia, Gilles Retsin, Robotically 3D Printed Chair, Voxel Chair 1.0, Nagami printing, PLA plastic, 3d printed furniture, green furniture, plastic pla, PLA plastic furniture, 3d technology, 3d interior design, RAMP technology, large-scale 3d printing, 3d printed design, Source:

Impulse Gear Release New Story Trailer for Farpoint as Title Goes Gold

Impulse Gear Release New Story Trailer for Farpoint as Title Goes Gold

The PlayStation VR exclusive is set for release on 16th May, 2017.

There’s less than four weeks to go until Impulse Gear release first-person shooter (FPS) Farpoint on PlayStation VR. Set to become one of the biggest releases for the head-mounted display (HMD) this year, the studio has announced the title has gone gold and revealed a brand new story trailer.

Farpoint is a single-player narrative experience that also features an online co-op mode. As the video showcases, you play as a member of an expeditionary team going to investigate a spatial anomaly. As is usually the case in space, events take a turn for the worst and you find yourself stranded on an distant hostile world with your only chance of survival and escape being to uncover its secrets and reunite with your team.


While Farpoint will be sold as a standalone video game, it’s been heavily promoted alongside the PlayStation VR Aim Controller. As VRFocus reported back in March, the physical or digital copy of Farpoint will retail for $49.99 USD/$59.99 CAN/€59.99 EUR/£49.99 GBP. While the bundle will cost $79.99/$99.99/€89.99/£74.99.

Impulse Gear has been working directly with Sony Interactive Entertainment (SIE) on the development of the Aim controller, ensuring it accurately simulates the look and feel of a weapon in your hands, including a virtual scope and built in haptic feedback.

Farpoint will feature four online co-op levels at launch, each level is designed to challenge the combined firepower of two players with teams competing for the highest score.

Checkout the new trailer below, and for further Farpoint updates, keep reading VRFocus. Source:

RT @Thom_astro: Valencia ?? Plaza de Toros, football stadiums, even cranes to load the boats in the port are visible.. Crazy what c…

Donald Trump: Dems failed in Kansas and are now failing in Georgia. Great job Karen Handel! It is now Hollywood vs. Georgia on June 20th.